Vision
Simulate the decision before making it.
This page is for anyone who wants to know where Valyron is going or to work with us. It separates what already works and has been measured from what is vision, written in the future tense.
Thesis
Product, price and messaging decisions are made today on intuition, on slow and expensive panels, or after launch. Simulated people who think, hold opinions and decide like the real population turn that decision into a rehearsal: fast, repeatable and before you invest.
What counts is not the technology, which anyone can buy. It is the population: our own per country, measured against the real one and published with its limits. Today it answers a concept test; the ambition is for it to answer any question, country by country, all the way to simulating whole societies.
Why now
It is now possible to simulate realistically how a specific person responds to a proposition. What was missing was a rigorous population to answer from, and an honest measure of how close it gets to the real one.
Europe is still researched in English and from outside. One population per country, in its own language, is the gap.
What it does today
- 21 European countries: simulated people who mirror the make-up of each society, the same ones in every study.
- Concept tests in a region, a country, several countries or all of Europe: up to three versions, the right price, your own questions, audience filters, a report in Spanish or English, Excel, PDF and a shareable link.
- Published reliability: in Spain, 28% closer to real answers than someone answering without paying attention, and the same winner between versions in 5 out of 5 repeats; no country is offered until it passes that comparison.
Where we are going
No dates and no figures: only the first stage is done; the rest is vision.
Today Today
21 European countries: concept studies in minutes.
Open platform Vision
Anyone will be able to ask the simulated population.
Country by country Vision
Each population will be our own, measured against the real one and in its own language.
Societies Vision
People who will influence one another and opinions that will spread.
The planet Vision
Digital worlds to decide before acting.
Company
Valyron is based in Madrid, Spain.
We are building the team
We are looking for three profiles. If you recognise yourself in one, write to contact@valy-ron.com.
AI research
Evaluation, answer fidelity, measurement.
Survey methods and market research
Questionnaire design, sampling, reading results.
Engineering
Product, data and deployment.
Contact
For press, partnerships or investment: contact@valy-ron.com.
Validate your next idea before you launch it.
Results in minutes, at a fraction of the cost of traditional research.