Use cases
One decision, one study. What each one answers.
Each study asks hundreds of simulated people and returns a report with the comparison, the reasons, the audiences and a recommendation. These are the five kinds of decision it settles today.
This is what a result looks like. A real case: an oat drink for coffee, in two versions.
300 simulated people saw one of the two versions and said whether they would buy it, and why. Here is what came back.
«I'll go with A because it's simpler and cheaper, and what I want is an oat drink that works well with coffee without any fuss; I don't feel any need for the protein in B.»
Original text
«Me quedo con la A porque es más simple y barata, y lo que quiero es una avena que funcione bien con el café sin complicaciones; la proteína de la B no me la pide el cuerpo.»
Launch the simple version, but first prove that it foams like milk.
Card 1 of 3
Choosing between versions
Which of my versions works best?
What the report gives you
Up to three versions, each seen on its own: how many would buy it, which they prefer and why, with verbatim quotes and a recommendation.
Illustrative example
An oat drink in two versions, simple and with protein: the report says which one wins, by how much, and which doubt holds the other back.
Setting the price
How far can I raise the price?
What the report gives you
Several prices for the same version: how each one is perceived, the ceiling price before most people find it expensive, and the intent reading by price when it holds.
Illustrative example
A thermos at four prices: the report marks from which price most people find it expensive and which one is worth testing.
Name and message
Which name or message do people understand best?
What the report gives you
Two or three wordings as versions of the same product: the reasons for and against each one, in people's own words.
Illustrative example
The same product under two names: the report captures what people associate with each and which one convinces more.
Who it is for
Which audience does my product speak to?
What the report gives you
Results by country, region, age and sex and the audience that fits best, with a warning on small cells.
Illustrative example
A creamer for coffee: the report points to the age brackets where intent is highest and where there is no difference.
Launch or not
Do I launch, improve first, or drop it?
What the report gives you
A verdict (launch, improve first or do not launch) with the reasons, the improvements people ask for and the risks.
Illustrative example
A concept with good intent but a functional doubt: the report recommends solving it before launch and says which one it is.
Start with two free studies.
Results in minutes, at a fraction of the cost of traditional research.