Validate your product ideas before you launch them.
In a virtual world that recreates your market's population: simulated people with the profiles and opinions of the real population, in the 21 countries available today.
- Results in minutes
- At a fraction of the cost of traditional research
In green, the 21 countries available today
How it works. Three steps, results in minutes.
Describe your idea
What it is, what it costs and up to three versions. Choose where to ask (a region, a country, several or all the available ones) and whom.
The simulated population responds
Hundreds of simulated people from each country see it, with the price in their currency, and say whether they would buy it, what they like and what holds them back. In Spain and 14 more countries they answer in their own language; elsewhere in Spanish, until their language passes our tests.
Decide with the report
Within minutes, the report in Spanish or English: which version to launch, at what price, for whom and what to improve first, country by country.
What you get. A report that answers what you have to decide.
Screenshots of the real sample report: an oat drink for coffee, in two versions, with 300 simulated people.
What to improve
A clear recommendation (launch, improve first or don't launch) and what to change.
See the full report →
Why they would buy or not
What draws them in and what holds them back, in their own words.
The barriers
The reasons for and against, ranked by how many people give them.
Which version they prefer
Up to three versions, each seen on its own and compared side by side.
How they react to the price
Whether they find it reasonable or expensive, and how far you can raise it.
Who likes it most
Results by country, region, age and sex.
- Coming soon
How they react to your material
You will be able to upload your own material and see how the simulated population takes it.
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Who it is for. Teams deciding what to launch.
For marketing, product and innovation teams and the agencies that work with them: anyone who has to choose a version, a price or a message and wants to know beforehand how people would take it.
Choosing between versions
Which of my versions works best?
Up to three versions, each seen on its own: how many would buy it, which they prefer and why, with verbatim quotes and a recommendation.
Setting the price
How far can I raise the price?
Several prices for the same version: how each one is perceived, the ceiling price before most people find it expensive, and the intent reading by price when it holds.
Name and message
Which name or message do people understand best?
Two or three wordings as versions of the same product: the reasons for and against each one, in people's own words.
Who it is for
Which audience does my product speak to?
Results by country, region, age and sex and the audience that fits best, with a warning on small cells.
Launch or not
Do I launch, improve first, or drop it?
A verdict (launch, improve first or do not launch) with the reasons, the improvements people ask for and the risks.
Why you can trust it. We measure it, publish it and state its limits.
3,000
Simulated people per country
They mirror the make-up of their country's society and are the same ones in every study.
+28%
Closer to reality
In Spain, their answers come 28% closer to real people's than those of someone filling in a questionnaire without paying attention. No country is offered until it passes the same comparison.
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Results that repeat
In Spain, the same winner in 5 out of 5 repeats of the same study.
Available today. 21 countries.
Ask in one region, one country, several or all of them at once: the report gives the result for each country and each region, with the price in its currency.
- Austria
- Belgium
- Croatia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Latvia
- Lithuania
- Netherlands
- Norway
- Poland
- Portugal
- Slovenia
- Spain
- Sweden
- Switzerland
Start with no card: 2 free studies.
Each study is a complete concept test: up to three versions or several prices, your own questions and the report with Excel, PDF and a link to share.
Free
€0
2 studies of up to 100 people to get started
Basic
€30/month
3 studies of up to 300 people a month
Pro
€100/month
10 studies of up to 300 people a month
Unlimited
€200/month
Unlimited studies of up to 300 people; larger ones count within fair use
VAT not included. Access is by invitation for now and there is no online payment: request access and we'll activate the plan you choose when we open your account.
See pricing and the frequently asked questions →Frequently asked questions.
What is a simulated person?
A profile that reproduces someone from their country's population, with their age, their region and their opinions. It is not a real person and matches no one identifiable.
How long does a study take?
Minutes. You describe your idea, choose where and whom to ask, and the report arrives while you wait.
In which countries and languages?
In the 21 countries available today. In Spain and 14 more countries, the simulated people answer in their own language. The report comes in Spanish or English.
Can I trust the results?
We measure how close their answers are to the real population's and how well they repeat, and we publish it with its limits. Use it to decide before you invest, not as a sales forecast.
Do I have to share personal or customer data?
No. A study is described with the product, its versions or prices, the audience and your questions. Nothing else.
How much does it cost?
You can start for free; after that, three monthly plans by number of studies, VAT not included.
Contact. Let's talk about your case.
Have a launch in mind or a question about how it works? Write to us at contact@valy-ron.com.
Validate your next idea before you launch it.
Results in minutes, at a fraction of the cost of traditional research.